Privacy Policy

Effective / Last Updated: August 2026

Kesari Conchem (“Kesari Conchem”, “we”, “us” or “our”) respects the privacy of visitors, customers, business partners and other individuals who interact with our website, products, technical enquiry channels and business communications. This Privacy Policy explains how we may collect, use, disclose, retain and protect personal data when you use our website or communicate with us.

This Policy applies to the website www.kesariconchem.com and related online enquiry forms, technical support requests, product or TDS requests, dealer/distributor enquiries and other digital interactions operated by or on behalf of Kesari Conchem.

1. Personal Data We May Collect

Depending on how you interact with us, we may collect:

Identity and contact information, such as name, company or organisation name, designation, telephone number, email address, city, state and business address.
Professional and business information, such as role, industry, project type, territory, dealership/distribution details, procurement requirements or other business context voluntarily provided by you.
Project and technical enquiry information, including product category, product name, application area, site condition, waterproofing or repair requirement, drawings, photographs, documents or other files you choose to upload.
Communication information, including messages, enquiry history and correspondence with our technical, sales or customer-support teams.
Website and device information, such as IP address, browser type, device information, pages visited, referral source, approximate location derived from IP and website interaction data, where collected by our website or analytics tools.
Cookie and similar-technology information, where such technologies are enabled on the website.
Any other information that you voluntarily provide to us through forms, telephone calls, email, WhatsApp or other communication channels.

2. How We Collect Personal Data

Directly from you when you submit a contact, product, technical, project, dealer or distributor enquiry.
When you request brochures, Technical Data Sheets (TDS), product information or technical assistance.
Through communications with our representatives by telephone, email, messaging services or meetings.
Automatically through the website, server logs, cookies and analytics technologies where enabled.
From business partners, dealers, distributors, contractors, consultants or other third parties where they are authorised to share the information or where otherwise permitted by applicable law.

3 . Why We Use Personal Data

We may process personal data for purposes including:

Responding to product, project, technical, dealer, distributor and general enquiries.
Providing product information, brochures, TDS documents and application-related information.
Understanding a site or project requirement and routing the enquiry to the appropriate internal team or authorised channel partner.
Managing business relationships with customers, contractors, consultants, architects, engineers, applicators, dealers and distributors.
Following up on legitimate business enquiries and requested communications.
Operating, maintaining, securing and improving the website and its forms.
Analysing website performance, usage and enquiry effectiveness where analytics tools are enabled.
Preventing fraud, misuse, security incidents or unlawful activity.
Complying with applicable legal, regulatory, accounting or record-keeping requirements.
Sending promotional or marketing communications where you have opted in, requested such communication, or where otherwise permitted by applicable law.

4. Consent and Lawful Processing

Where consent is required, we will seek consent that is appropriate to the purpose for which personal data is collected. You may withdraw consent for future processing where applicable, subject to legal or contractual requirements and processing already lawfully undertaken.

Submitting a website enquiry does not automatically require you to consent to unrelated promotional marketing. Where practical, marketing consent should be presented separately from the enquiry-submission action.

5. Cookies and Similar Technologies

Where enabled, our website may use cookies or similar technologies to operate website functionality, remember preferences, understand website performance and measure marketing activity. Cookies may include:

Essential cookies necessary for core website functionality and security.
Functional cookies used to remember choices or improve user experience.
Analytics cookies used to understand website traffic and usage patterns.
Advertising or measurement cookies, if enabled, used to measure campaign performance or provide more relevant communications.

Non-essential cookies should be used in accordance with the choices made through any cookie-consent mechanism implemented on the website. Browser settings may also allow you to block or delete cookies, although some website functions may be affected.

6. Sharing of Personal Data

We may share personal data only where reasonably necessary for the purposes described in this Policy, including with:

Authorised employees, representatives and internal teams who need the information to respond to your request.
Service providers supporting website hosting, forms, email, CRM, analytics, cloud storage, cybersecurity, communications or other business operations.
Authorised dealers, distributors, applicators or business partners where necessary to respond to a location-specific product or project enquiry.
Professional advisers, auditors or legal advisers where required for legitimate business or compliance purposes.
Government authorities, regulators, courts or law-enforcement bodies where disclosure is required by applicable law or lawful process.
A successor or acquiring entity in connection with a merger, reorganisation, sale or transfer of all or part of our business, subject to applicable law.

We do not sell personal data as a standalone commercial product.

7. Data Retention

We retain personal data only for as long as reasonably necessary for the purpose for which it was collected, for continuing business relationships, or to meet legal, accounting, dispute-resolution, security and record-keeping requirements. Retention periods may vary depending on the nature of the enquiry and relationship.

Where personal data is no longer required and there is no legal or legitimate reason to retain it, we will take reasonable steps to delete, anonymise or securely dispose of it in accordance with our internal practices and applicable law.

8. Data Security

We use reasonable administrative, technical and organisational safeguards intended to protect personal data against unauthorised access, misuse, loss, alteration, disclosure or destruction. However, no internet transmission or electronic storage method can be guaranteed to be completely secure.

If you believe information submitted to us has been compromised, please contact us promptly using the details below.

9. Your Privacy Choices and Rights

Subject to applicable law and the commencement of relevant statutory provisions, you may be able to request access to information about personal data being processed, correction or updating of inaccurate information, erasure where legally available, withdrawal of consent, or grievance redressal.

We may request information necessary to verify your identity before acting on a privacy request. Certain requests may be limited where retention or processing is required by law, for legal claims, fraud prevention, security or other permitted purposes.

If you believe information submitted to us has been compromised, please contact us promptly using the details below.

10. Marketing Communications

Where we send marketing or promotional communications, you may opt out using the unsubscribe mechanism provided in the communication or by contacting us. Opting out of marketing will not prevent us from sending non-promotional messages relating to an active enquiry, project, product request or existing business relationship.

11. Children’s Privacy

Our website and products are intended for business and professional audiences and are not directed to children. We do not knowingly seek to collect personal data from children through our business enquiry forms. If you believe a child has submitted personal data to us, please contact us so that we can review the matter and take appropriate action.

12. Third-Party Websites and Services

Our website may contain links to third-party websites, maps, social-media platforms, embedded content or services. Their privacy practices are governed by their own policies, and Kesari Conchem is not responsible for the privacy or security practices of third parties.

13. International / Cross-Border Processing

Some technology or service providers used to operate the website or business systems may process or store information outside your state or country. Where cross-border processing occurs, we will take steps reasonably appropriate to comply with applicable legal requirements and any restrictions notified by competent authorities.

14. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our website, products, business practices, technology or legal requirements. The revised version will be posted on this page with an updated “Last Updated” date. Material changes may be communicated through additional notice where appropriate.

15. Contact and Grievance Redressal

For privacy questions, requests or grievances, please contact:

Kesari Conchem
Email: info@kesariconchem.com
Telephone: +91 84258 00108 / +91 89628 69477
Registered / Corporate Address: 134-D, Sudama Nagar, Indore, Madhya Pradesh, India

For general enquiries, the current Kesari Conchem product brochure lists info@kesariconchem.com. Before publication, confirm whether this email or a dedicated privacy/grievance email will be used for privacy requests.